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A detailed case study on how to reach
segments within a market.
I wrote all
of the samples shown while working for
Gillespie Advertising.
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Concepts and designs for RCN’s launch
of their industry leading,
all-digital
enhanced cable, phone and Internet
system for Chicago residents.
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This ad, intended to celebrate the inking of a 100-year lease
of the World Trade Center, was slated to publish on September 13, 2001. It obviously never ran.
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This Munich ReInsurance ad was part of a campaign called, The
Power of Partnership.
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I wrote this brochure for an ETS product I also named, TOEFL
Accelerator, a test preparation offering for students planning to take the TOEFL test.
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This brochure announced ETS's entry into the consumer e-Learning
market.
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