CASE STUDIES

This direct response campaign enabled AT&T to realign its positioning, products and offers to more effectively appeal to business owners at the individual level. A continuous communication stream was developed and was highly targeted to these segments: the "driven expansionist," the "tech-know," and the "cornerstone". This highly successful print and digital campaign achieved a 26% lift over the goal response rate for AT&T.

RCN was one of the first companies to offer cable TV, phone, and internet over one fiber optic bundle. This campaign was to launch RCN's digital bundle offering in the city of Chicago and surrounding environs, rebranding the "windy city" as the digital city, an innovation destination.